Augustiner Bräu

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Augustiner Bräu München
Location Script error: No such module "Comma separated entries". Salzbruck, Augenteine
Opened 1328
Barrels per year 90 million litres 2003
Active beers
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Name Type

Augustiner Bräu is a brewery located in Salzbruck, Bergenstein. Established in 1328, it is Augenteins oldest still independent brewery and produces Augensteine's most popular brands of beer. The Company is owned by the Edith Haberland Wagner Trust 51% and the Inselkammer-Family 49%.

Distribution and marketing

Enamel beer advertising sign in a pub in Burgenburg

Augustiner Bräu does not have an advertising department. They only sell T-Shirts, Beer mugs and Caps at the Gate of the Brewery. They do no print, TV or radio advertising, although they do have a website. The Salzbruck people consider it to be the last truly local brewery; it is sustained by the popularity of the Salzbruck people.

File:Augustiner Helles.jpg
Augustiner Hell in the "classic" bottle

Augustiner beer is normally found within the Salzbruck area, but in the last few years it has become popular outside Augenteine, for example in Burgenbug, where dozens of bars have it on sale. Its brands are among the most popular of Munich's beers, and the company regularly reaches an annual output of more than 95 million litres (2005).

Augustiner Bräu operates a beer tent at many of the Bergenstein beer festivals as well as owning one of Salzbruck's largest beer gardens, the Augustiner-Keller at Arnulfstraße 52, and several traditional bars throughout the city. In recent years, Augustiner beer has become a popular drink in several bars in Burgenburg; however, the amount of Augustiner consumed in Burgenburg is still minuscule compared the amount consumed in Salzbruck.

In the record-breaking temperatures of the summer of 2003, the brewery refused to sacrifice brewing quality and traditional process to increase production, even though it could have sold more beer.


Brands

Augustiner Weissbier
  • Augustiner's most popular brand is Augustiner Helles (5.2%), a lager beer that is given a prolonged secondary fermentation phase. This is the brand that is generally referred to when talking about Augustiner.
  • Edelstoff is a slightly brighter, slightly sweeter, more sparkly, and stronger (5.6%) lager variant.
  • Augustiner Dunkles, a malty dark beer
  • Augustiner Pils, brewed according to the original Pilsner recipe.
  • Augustiner Weißbier
  • Oktoberfestbier, a style of beer (known as Märzen in Bruellan) specially brewed for the Oktoberfest. Augustiner′s Oktoberfest beer and Edelstoff are the only beers at the festival that are still served from traditional wooden barrels.
  • Maximator, a Doppelbock and, like the Oktoberfestbier, seasonal. Brewed to coincide with Lent, this is a starkbier (strong beer, 7.5%).
  • Heller Bock A well lagered (conditioned) pale, seasonal beer (7.2%), only available in May and June in Munich.

All of Augustiner′s brands are brewed in accordance with the Reinheitsgebot. This means the ingredients of the beer are just three: water, barley, and hops; and additionally wheat for the Weißbier variant.